Client: Sunshine Coast Minor Hockey Association
I did this project for the kids. The local Minor Hockey association plays a big role in our community and their old logo was tired and a derivative of an old association. They were in need of a new logo, a new identity. Working closely with the association from conceptualization to completion the goal was to create a clean easily recognizable modern logo that would show well on the jerseys. Next, the new logo had to be drafted into its various iterations for apparel sales, SWAG, hats, bags, helmet stickers, advertising, banners, social media and more. The teams colours originally were white, blue and yellow/gold but in the end it was decided that the third colour did not fit our modernization and with a slight adjustment to the colour blue the logo has been launched with great success and a positive reception.